The Graduate Diploma in Management (GDM) programme provides an analytical and rigorous management education which will enable candidates to acquire key knowledge and skills required for effective first and middle-level management.
The aim of the Graduate Diploma is to enable and encourage candidates to apply learning at work on operational to strategic issues, and to take actions using new skills and competencies.
|Module||Module Code||Study Hours||Credits||Assessment|
|Management Fundamentals||GDM 401||200||20||Exam|
|Managing People||GDM 402||200||20||Open - book Exam & Individual Assignment|
|Managing Finance||GDM 403||200||20||Exam|
|Marketing Management||GDM 404||200||20||Group Presentation & Individual Assignment|
|Research Methods (Business)||GDM 405||100||10||Project Proposal|
|Professional Project||GDM 406||300||30||Professional Project|
The importance of management theory; managing in a global environment; managerial ethics and Corporate Social Responsibility (CSR); strategic and operational planning; fundamentals of organising; leadership in organisations; and the importance of control.
Structure, People, and Organisations; organisational culture; power and control; motivation; groups and team work; and Human Resource Management (HRM).
Corporate financial structure and regulatory framework; the environment of accounting; accounting framework; key financial statements; working capital and cash flow statements, management accounting information and interpretation; and investment appraisal.
Introduction to strategic marketing management; market oriented strategic planning; marketing research and scanning the marketing environment; consumer buying behavior and organisational buying behavior; target marketing; segmentation, targeting, positioning; service marketing; and integrated marketing communication.
Research process and selecting a suitable topic related to business or management; literature review; the role of quantitative and qualitative research methods; developing a research question and ethical considerations in research; and structuring a research proposal.
The Professional Project is the culmination of a candidate's learning process in the modules. It will allow students to complete a project report investigating a selected topic. The study undertaken should be built on knowledge, skills, and understanding acquired in the other modules.